Constant Contact Pricing: An In-Depth Guide
Constant Contact is a popular email marketing platform that helps businesses of all sizes build relationships, automate campaigns, and grow their customer base. Its user-friendly design, customizable templates, and robust features make it a favorite among small businesses and marketers.
This blog explores Constant Contact’s pricing structure, features included in each plan, benefits, drawbacks, and real-world customer reviews to help you make an informed decision.
Constant Contact Pricing Plans
Constant Contact offers a straightforward pricing structure with two main plans: Core, each designed to cater to businesses of varying sizes and marketing needs. Here’s a breakdown:
Core Plan
Best for: Small businesses starting with email marketing.
Features Include:
- Unlimited email sends
- Access to customizable email templates
- Email scheduling and tracking
- Contact management with tagging and segmentation
- Social media post-schedulingBasic analytics for campaign performance
Pricing: It starts at $9.99/month for up to 500 contacts and increases as your subscriber count grows.
Plus Plan
Best for: Growing businesses needing advanced features like automation and event marketing.
Features Include:
- All Core Plan features
- Marketing automation tools, including triggered email campaigns
- Event marketing tools with registration and tracking
- Surveys, polls, and coupon creation
- Advanced reporting with customer insights
- Landing page creation and optimization tools
Pricing: Starts at $45/month for up to 500 contacts, with scalable pricing based on list size.
Additional Pricing Information
- Discounts: Constant Contact offers discounts for annual billing, saving up to 10% on the total cost.
- Add-Ons: Features like SMS marketing, e-commerce integrations, and custom design services may incur additional costs.
If you’re looking for the best software, check out Delta SaaS, which offers discounts and lifetime deals on SaaS products.
Features Included in Constant Contact Plans
Drag-and-Drop Email Builder
Both plans feature an intuitive editor, allowing users to create professional emails without coding knowledge.
- Templates: Hundreds of pre-designed templates tailored for newsletters, promotions, and events.
- Mobile Optimization: Emails are automatically adjusted for optimal display on smartphones and tablets.
- Customization: Add dynamic elements like videos, buttons, and social media links to engage audiences.
Marketing Automation
With automation tools in the Plus Plan, users can streamline repetitive tasks and effectively nurture customer relationships.
- Welcome Emails: Send a warm welcome to new subscribers automatically.
- Drip Campaigns: Engage customers with a series of scheduled emails.
- Behavioral Triggers: Automate follow-ups based on customer actions, such as purchases or clicks.
Event Marketing
The Plus Plan supports event planning and promotion, making it ideal for businesses hosting webinars, workshops, or in-person events.
- Event Invitations: Use customizable email templates for invitations.
- RSVP Tracking: Monitor attendee responses in real-time.
- Payment Processing: Integrate payment options for ticketed events.
Social Media Tools
Both plans include tools for managing social media campaigns alongside email marketing.
- Post Scheduling: Plan and publish content on Facebook, Instagram, and Twitter.
- Social Ads: Create and track performance for paid ads directly from the dashboard.
- Engagement Metrics: Measure clicks, shares, and audience reach.
Benefits and Drawbacks of Constant Contact Pricing
Benefits of Constant Contact Pricing
Affordable Entry Point
The Core Plan starts at just $9.99/month, making it an excellent choice for small businesses and startups exploring email marketing.
Scalability for Growth
As your business grows, you can seamlessly upgrade to the Plus Plan, gaining access to advanced tools like automation, event management, and detailed analytics.
Unlimited Email Sends
Both plans offer unlimited email sends, enabling businesses to communicate with their audience as frequently as needed without worrying about extra costs.
Discounts for Annual Billing
With a 10% discount for annual billing, businesses can save money while maintaining access to essential marketing tools.
Comprehensive Features in Plus Plan
The Plus Plan’s inclusion of advanced features like automation, landing pages, and surveys justifies its price for businesses with more robust marketing needs.
Drawbacks of Constant Contact Pricing
Rising Costs for Larger Contact Lists
As contact lists grow, pricing increases significantly, potentially making it expensive for businesses with extensive subscriber bases.
Limited Advanced Features in Core Plan
The Core Plan lacks tools like automation workflows and advanced reporting, pushing users to upgrade for these capabilities.
No Free Plan
Unlike competitors like Mailchimp, Constant Contact doesn’t offer a free plan. The lack of a permanent free tier may discourage smaller businesses with tight budgets.
Add-On Costs
Additional features like SMS marketing or custom integrations may incur extra charges, impacting the total cost.
Customer Reviews: What Users Are Saying
Constant Contact enjoys strong user feedback, particularly for its ease of use and customer support, though pricing concerns are sometimes raised.
Positive Customer Reviews
User-Friendly Interface
Many customers highlight the platform’s intuitive design, which simplifying creating campaigns, managing contacts, and tracking performance.
Excellent Customer Support
Constant Contact’s live chat, email, and phone support receive consistent praise for their responsiveness and helpfulness.
Effective for Small Businesses
Users in small businesses appreciate the platform’s ability to simplify email marketing, social media scheduling, and event promotion.
Negative Customer Reviews
High Costs for Large Lists
Several customers mention that costs increase significantly as their contact lists grow, making it less competitive for businesses with expansive databases.
Limited Core Plan Features
Some users express frustration with the Core Plan’s limitations, such as the lack of automation workflows in the Plus Plan.
Lack of Advanced Analytics
While the Plus Plan offers better reporting, users seeking in-depth analytics may find the tools less robust compared to competitors like ActiveCampaign.
Competitor Comparison
| Feature | Constant Contact | Mailchimp | ActiveCampaign | GetResponse |
| Entry-Level Pricing | $9.99/month | $13/month | $29/month | $15.58/month |
| Automation Capabilities | Basic (Core) | Moderate | Advanced | Advanced |
| CRM Integration | Basic | Basic | Comprehensive | Moderate |
| Event Management | Included (Plus) | Not Available | Not Available | Limited |
| Social Media Tools | Yes | Yes | Yes | Limited |
Conclusion
Constant Contact offers flexible pricing plans tailored to businesses of varying sizes. Its affordable entry-level plan and scalable options make it attractive for small businesses and marketers looking for user-friendly email marketing tools. While it provides excellent features like automation, event management, and social media integration, the pricing for larger lists and the lack of a free plan may deter some users.
Constant Contact remains a reliable and effective option for businesses seeking simplicity, ease of use, and strong customer support.
FAQs About Constant Contact Pricing
How much does Constant Contact cost per month?
The Core Plan starts at $9.99/month, and the Plus Plan begins at $45/month for up to 500 contacts.
Does Constant Contact offer discounts?
Users can save up to 10% by opting for annual billing.
Are there additional costs for certain features?
Some features like SMS marketing or custom integrations may incur extra charges.
Does Constant Contact offer unlimited email sends?
Yes, both the Core and Plans include unlimited email sends.
Does Constant Contact have a free plan?
No, but it offers a 60-day free trial.
What’s included in the Core Plan?
The Core Plan includes unlimited email sends, customizable templates, contact management, and basic reporting.
Is the Plus Plan worth the upgrade?
The Plus Plan is ideal for businesses needing automation, advanced reporting, event management, and landing pages.
How does Constant Contact compare to Mailchimp?
Constant Contact excels in event management and social media tools, while Mailchimp offers a free plan and more advanced automation.
Can I cancel Constant Contact anytime?
Yes, subscriptions can be canceled anytime, but refunds may vary depending on the billing cycle.
What industries benefit most from Constant Contact?
Small businesses, nonprofits, and e-commerce stores often find the platform’s features most beneficial.
