MailerLite Pricing: Affordable Plans for Every Business
MailerLite is a leading email marketing platform that combines affordability with robust features to support businesses of all sizes. Known for its user-friendly interface, flexible pricing, and automation tools, MailerLite is a favorite among small businesses, startups, and e-commerce brands.
In this blog, we’ll analyze MailerLite pricing, its features, benefits, drawbacks, and customer feedback to help you decide if it’s the right choice for your email marketing strategy.
MailerLite Pricing Plans
MailerLite offers transparent and scalable pricing plans designed to accommodate the needs of businesses at every stage. Whether you’re a beginner or managing a growing subscriber base, MailerLite has an option for you.
Free Plan
The Free Plan is perfect for small businesses and startups exploring email marketing.
Features Include:
- Support for up to 1,000 subscribers
- 12,000 monthly emails send
- Access to email templates and the drag-and-drop editor
- Automation tools like autoresponders
- Landing pages, forms, and popups for lead generation
Cost: $0 per month
Growing Business Plan
MailerLite’s Growing Business Plan is ideal for businesses ready to scale their marketing efforts with advanced features.
Features Include:
- Unlimited monthly email sends
- Advanced segmentation for personalized campaigns
- A/B testing to optimize campaigns
- Custom branding options for emails and landing pages
- Priority customer support for faster issue resolution
Cost: Starts at $9 per month for up to 1,000 subscribers, with pricing increasing based on list size.
Advanced Plan
The Advanced Plan caters to large organizations or businesses requiring premium tools and dedicated support.
Features Include:
- Dedicated account manager for personalized assistance
- Custom domains and advanced integrations
- Advanced reporting tools for in-depth analytics
- Personalized email campaigns with dynamic content
Cost: Custom pricing based on business needs and subscriber count.
Flexible Pricing for Subscriber Growth
MailerLite’s pricing scales with your subscriber base, ensuring businesses only pay for what they need. This flexibility makes it a cost-effective solution compared to competitors like Mailchimp or ActiveCampaign.
MailerLite Features That Complement Its Pricing
MailerLite’s features are tailored to provide exceptional value, regardless of your chosen pricing plan.
Drag-and-Drop Email Builder
With an intuitive editor, you can effortlessly design professional emails. The free email templates are customizable and mobile-responsive, ensuring your campaigns look great on any device.
Automation Tools
FrilerLite’s automation tools streamline communication and improve engagement rates.
Landing Pages and Popups
MailerLite includes tools for creating high-converting landing pages and popups. These features are especially valuable for lead generation and e-commerce businesses.
Advanced Analytics
Detailed analytics let you track open, click-through, and conversion rates. A/B testing helps refine campaigns for better performance.
Integrations
MailerLite integrates with popular platforms like Shopify, WooCommerce, and Zapier, making it easy to connect with existing workflows.
If you’re looking for the best software, check out Delta SaaS, which offers discounts and lifetime deals on SaaS products.
Benefits of MailerLite Pricing
MailerLite’s pricing structure is designed to balance affordability with functionality, offering significant value for businesses at every growth stage.
Cost-effective for Small Businesses
The Free Plan provides all the essential tools needed to get started with email marketing, making it a popular choice for small businesses and startups. Even the paid plans are competitively priced, ensuring affordability without sacrificing features.
Scalable Plans
MailerLite’s flexible pricing allows you to upgrade to higher tiers as your subscriber base grows seamlessly. This scalability ensures you only pay for your needs, making it ideal for growing businesses.
Unlimited Email Sends
The Growing Business Plan and Advanced Plan offer unlimited email sends, a feature other platforms restrict. This is particularly beneficial for businesses running frequent email campaigns.
Advanced Features for Paid Plans
While the Free Plan includes essential tools, upgrading unlocks advanced features such as:
- A/B Testing for campaign optimization
- Custom Branding to align emails and landing pages with your brand identity
Transparency in Costs
MailerLite’s pricing is straightforward, with no hidden fees. The subscription cost is based on your subscriber count, ensuring you’re charged fairly for the scale of your email marketing efforts.
Drawbacks of MailerLite Pricing
While MailerLite is an excellent platform for most businesses, there are a few considerations to keep in mind:
Free Plan Limitations
Although generous, the Free Plan caps monthly email sends at 12,000 and excludes advanced features like A/B testing and custom branding. Businesses with growing needs may need to upgrade sooner than expected.
Custom Pricing for Advanced Plans
The Advanced Plan’s custom pricing can be less predictable than flat-rate competitors, which might deter businesses from seeking consistent costs.
Learning Curve for Advanced Tools
While basic features are intuitive, some users report that advanced features like segmentation and dynamic content personalization require additional time to master.
Customer Reviews of MailerLite
MailerLite has a strong reputation among its users for affordability, ease of use, and effectiveness. Here’s what customers are saying:
Positive Feedback
Affordability
Customers appreciate the platform’s budget-friendly pricing, especially the Free Plan’s robust set of tools.
Ease of Use
MailerLite’s interface is consistently praised for being intuitive, even for users new to email marketing.
Reliable Customer Support
The 24/7 chat and email support are highly responsive, and the knowledge base and tutorials provide additional self-help resources.
Advanced Features in Paid Plans
Businesses that upgrade to paid plans often emphasize the value of features such as A/B testing, advanced automation, and custom branding.
Negative Feedback
Free Plan Restrictions
Some users find the Free Plan limiting as their campaigns grow, particularly the 12,000 monthly email send cap, and need more branding options.
Occasional Bugs
A few users report occasional issues with integrations or the email builder, though support usually resolves these quickly.
No Phone Support
While live chat and email support are effective, some businesses need more phone support.
How MailerLite Compares to Competitors
MailerLite competes with platforms like Mailchimp, ActiveCampaign, and Sendinblue. Below is a comparison to help you evaluate its pricing and features.
| Feature | MailerLite | Mailchimp | ActiveCampaign | Sendinblue |
| Free Plan | Yes | Yes | No | Yes |
| Unlimited Email Sends | Paid Plans Only | No | Yes | No |
| Advanced Automation | Paid Plans | Basic | Highly Advanced | Moderate |
| Custom Branding | Paid Plans | Paid Plans | Yes | Yes |
| Pricing Flexibility | High | Moderate | Low | High |
Also Read
MailerLite Features: What Makes It Stand Out
Mystrika Lifetime Deal: Cold Email Made Simple
Omnisend Benefits for Email Marketing and E-commerce Success
Omnisend Pricing: Plans and Features for Businesses
Reoon Email Verifier Lifetime Deal: Validate Emails
SendFox Lifetime Deal: Simple Email Marketing
weMail Lifetime Deal: Email Campaigns for WordPress Users
ZooTools Lifetime Deal: Organize Your Workflow
Conclusion
MailerLite’s pricing is one of its most substantial assets. It offers a cost-effective solution for small businesses and startups while providing scalability for growing organizations. Its Free Plan is among the most generous in the industry, and the paid plans unlock advanced features without breaking the bank. While it has minor limitations, such as restricted features in the Free Plan and no phone support, MailerLite remains an excellent choice for businesses looking for affordable, reliable email marketing software.
FAQs About MailerLite
What is MailerLite’s Free Plan?
The Free Plan supports up to 1,000 subscribers, 12,000 monthly email sends, and essential tools like templates, automation, and landing pages.
How much does MailerLite’s Growing Business Plan cost?
The Growing Business Plan starts at $9 monthly for up to 1,000 subscribers, with pricing increasing based on list size.
Does MailerLite offer unlimited email sends?
Yes, unlimited email sends are available in the Growing Business and Advanced Plans.
Can I use MailerLite for e-commerce? MailerLite?
integrates with Shopify, WooCommerce, and BigCommerce for automated e-commerce campaigns, such as abandoned cart emails.
Does MailerLite provide advanced automation?
MailerLite offers advanced automation features like autoresponders, behavioral triggers, and workflow mapping in paid plans.
How does MailerLite’s Free Plan compare to competitors?
MailerLite’s Free Plan is one of the most generous, offering more features and higher send limits than competitors like Mailchimp.
What integrations does MailerLite support?
MailerLite integrates with platforms like Zapier, CRM tools, and e-commerce platforms for enhanced functionality.
Is MailerLite suitable for beginners?
Absolutely. MailerLite’s intuitive interface and drag-and-drop editor make it easy for beginners to create professional campaigns.
Does MailerLite have A/B testing?
YeB testing is available in the Growing Business and Advanced Plans to help optimize campaigns.
What support options does MailerLite offer?
MailerLite provides 24/7 chat and email support, a comprehensive knowledge base, and tutorials.
